Motography Campaign – Trip to EBC

Objective
To showcase Dominar as a Comfort Tourer bike. Arrange a trip to EBC with Dominar owners and cover the whole trip.

Requirement
Get participation of Dominar owners and promote the trip

Execution
We planned the campaign in a way where we could show the journey of each individual from their selection process to the trip end.

We ran participation campaign highlighting product features and created participant videos. The result was overwhelming with a turnout of Dominar owners from different parts of the country.

Platform used: Facebook, Instagram & Display Network

Content
– Product feature animation video
– 30 sec owner intro video
– Motography display banners
– Full trip video content (post promotion)

Ads were set under awareness objective, having shows the ads for maximum visibility to have good recall lift for the campaign.