Objective:
music nepal being the most popular youtube channel in nepal launched an app to further enhance the experience of music listening.

Requirement:
target urban and rural audience to get the app downloads a low cost.

Solution:
we came up with an idea to communicate with the audience by using their core service “Songs” and made creatives that will attract users immediately.

Result:
the result was extraordinary from users with CTR being 1.8% and Conversion Rate reaching 53%

Myanmar

The campaign results were so good, that we were asked to replicate it for their myanmar counterpart where they were facing serious issues with High Cost Per Install.

Objective
Lower CPA cost for campaigns.

Solution
Change their existing communication and adapt our Nepal Campaign

Result
CPA cost dropped by 88% within 1 week on us running campaign getting them 8x more installs from the same budget.