Objective
This campaign will be focused to engage people with our brand and use their SM platforms to maximize the reach to wider range of people. We will also find the nova series users through registration.

Requirement
– Engagement on page
– Increase page likes
– Increase fan club members
– Increase nova buzz
– Increase our followers

Execution
– People had to tag their friends who use any nova series phone.
– Daily 10 random winners were rewarded top-up.
– Nova users had to register and 2 users were announced nova star.

Results
Total Audience Reached: 2.7m
Total Engagement: 130k
Total Likes: 30k