Create an anthem for the Nepali people that they can connect to, a tribute to the bravery of the Nepali Gurkhalis.
We came up with communication theme
“Nepali Pann. Gorkhali Mann”.
We developed creatives with 1 Nepali language and 7 regional languages.
We also created a song (Gorkha Anthem) under this communication theme that portrays different parts of Nepal yet bound by one “Gorkhali” attitude.
We promoted the song from the official page of Gorkha Beer and reached more than 10m views in Youtube and reached 1.9M people in Facebook.
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